Purchasing a face cream is a crucial decision. This is something that you will be applying to your face regularly for quite a few months to come. We don't always realize it, but everything we put on our skin is absorbed straight into our body, without going through our digestive process.

So although our main purpose is to find good face creams that work, before even reviewing the worthwhile active ingredients that they may possess, we need to examine all the ingredients (no, it's not a foreign language; it simply looks like one) to verify if there are any potentially unhealthy ingredients among them.

Now for what possible reason would there be unhealthy chemicals in any of these face creams? Because, somewhat like medicine, their useful qualities (smooth consistency, pleasing perfume, long shelf life) may possibly be accompanied by side effects. And the safety norms for beauty products are not the same as the ones for food.

To make a highly confusing subject as simple as possible, I have chosen a list of five chemicals that are quite frequent in beauty products and that have received the most criticism. The list is short and far from complete, but not too complicated to recall. They are: parabens, anything with laureth or lauryl in the names, propylene glycol, BHT, and petroleum products, such as mineral oil and paraffin. You can get more information on my blog.

Once a product has passed that test, you will want to find out whether it is really effective. There too, it's a tough challenge for those of us who do not have a degree in chemistry. Basically, the good stuff is antioxidants (resveratrol is one that we hear a lot about these days, but there are other ones) and ingredients that increase your skin's production of collagen and elastins. But here, it is important to look for products that contain elements which will assist in the re-growth of elastin and collagen as opposed to creams that claim they contain these proteins, because collagens and elastins by themselves are too sizeable to be actually absorbed through the skin's pores.

Vitamins (especially E, C and A), minerals and plant essences are also helpful ingredients to watch out for.

Sometimes, a cosmetic company will give a proprietary name to some of its active ingredients. It's worth your while to consult their documentation to find out what they're actually supposed to do. Put on your hype-detecting glasses, and look for facts, real controlled trials and statistics.

Pictures of beautiful celebrities who recommend their product do not count. If they did in fact try the product, they doubtless already had perfect skin before they used it anyway. These lovely ladies haven't yet, at their age, developed wrinkles themselves - how can they recommend the best face cream for wrinkles?

Making use of the Internet to find top face creams has advantages and drawbacks. Not all of their websites will give you the whole list of ingredients of their products. I just click away from those sites.

It's also important to be able to find contact information on any site you wish to deal with. If you have a question before you purchase or (let's hope not) a complaint after you buy, you will need to find a real human being to interact with.

The advantages of using the Internet make it worth your while. Your choice is much larger than your local supermarket shelves, and a bit of searching and comparison shopping may help you to uncover a good price. And if it's raining, you won't get wet or catch a cold!

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